Better than a gift card.
Your favorite things, curated by you.

Your favorite things, all in one place.

Your wish lists, watch lists, and saved finds from every store, so your people can skip the gift card and get you something you'll actually love.

See how it works
Good ideas travel better together.
A little bit of everything

Bella’s wish list

Retro runner sneakers

$140Nike
Saved by Bella

The Weeknight Table

$28Amazon
Saved by Bella

Wireless headphones

$249Best Buy
Saved by Bella

Sunday morning candle

$34Target
Saved by Bella

Botanical garden set

$59.99Target
Saved by Bella

Everyday crossbody

$48Target
Saved by Bella
BMJ 3 people can see this list
A little inspiration for you

Find a little something you love.

New favorites from the stores you already love.

Kinfolk · Coffee-table booksThe Kinfolk Home · Nathan Williams$40

An interiors book for an inviting coffee-table stack. A similar styling idea; this is one book, not the full pictured stack.

Visit Kinfolk
Target · Everyday carryCrossbody bagsFrom $24.99

Browse Target's current crossbody bags. This unbranded photo is a style reference, not a specific listing; check fabric, color, and dimensions on the retailer page.

Visit Target
Sephora · A little self-careFragrance discovery setsFrom $32

Explore current fragrance discovery sets and sample sizes. The unbranded bottle is illustrative; review the product page for included scents and sizes.

Visit Sephora
Best Buy · Listen anywhereWireless headphonesFrom $79.99

Browse current over-ear wireless headphones. This unbranded photo is a style reference; compare comfort, battery life, and features on the retailer page.

Visit Best Buy
Retailer links open in a new tab. Confirm current product details with the store.Browse all 32 matching finds

Works with your favorite stores

  • Amazon
  • Target
  • Walmart
  • Etsy
  • Nordstrom
  • Nike
  • Kohl's
  • Best Buy
  • Old Navy
  • Zappos
  • and other stores

gftcrd is not affiliated with these retailers.

The little things you love

See it. Love it. Save it.

That thing you spotted at midnight? It's waiting in your catalog, right where you left it.

Across stores, all in one place

Find something lovely.

Coffee-table books · Books & reading

The Kinfolk Home · Nathan Williams

$40

An interiors book for an inviting coffee-table stack. A similar styling idea; this is one book, not the full pictured stack.

Everyday carry · Fashion & accessories

Crossbody bags

From $24.99

Browse Target's current crossbody bags. This unbranded photo is a style reference, not a specific listing; check fabric, color, and dimensions on the retailer page.

A little self-care · Beauty & fragrance

Fragrance discovery sets

From $32

Explore current fragrance discovery sets and sample sizes. The unbranded bottle is illustrative; review the product page for included scents and sizes.

Listen anywhere · Tech & audio

Wireless headphones

From $79.99

Browse current over-ear wireless headphones. This unbranded photo is a style reference; compare comfort, battery life, and features on the retailer page.

For the whole table · Games & toys

Family board games

From $14.99

Find a game for the next family night. The unbranded image is illustrative; check player count, age range, and play time on the listing.

Slow mornings · Kitchen & dining

Coffee & tea favorites

From $18.99

Explore coffee and tea favorites, from kettles to mugs. The unbranded photo is a style reference; check each listing for size, materials, and compatibility.

Throw blanket · Textiles & windows

Chaddon Throw · Ivory

$34.99

An ivory hand-knitted chenille throw for soft, layered seating. A similar cozy accent with a different knit from the blanket pictured.

Table lamp · Lighting

Ashley Jamon Ceramic Table Lamp

$69.99

A textured ceramic lamp with a beige-and-white glaze for soft, layered light. A similar neutral palette, not the exact lamp pictured.

Unbranded photos are style references, not exact retailer images. These are similar finds, not necessarily the exact items pictured. Product details can change; confirm the item and current terms with the retailer.

NO MORE GUESSWORK

Skip the gift card. Send them your list.

For birthdays, holidays, or just because, family and friends can pick something you'll actually love instead of guessing or grabbing a card.

Explore your catalog
Birthday cake with candles, balloons, and confettiBirthdays
Holiday tree decorated beside wrapped giftsHoliday gatherings
Wedding bouquet with flowers and wedding ringsWeddings
Graduation cap and diploma with celebratory confettiLife milestones
A favorite, with a note from them
How it works

Three simple steps.

01

Save anything, from anywhere

Keep your favorite finds in one place.

02

Sort it your way

Organize the things that feel like you.

03

Share with your people

Let the people you love know what you love.

A little more room to share

gftcrd Premium

More room for the things you love, with price alerts and one-tap imports from your favorite stores.

gftcrd Premium

More room for your favorites

Keep more stores and lists in one thoughtful catalog, ready to share with family.

Best value
$29.99/yr

$22.49/yr

For the first year, then $29.99/yr.

(about $1.87/mo) · Renews yearly at $29.99/yr

  • Unlimited stores and shared lists
  • Import from supported retailers
  • Set price alerts on saved finds
  • Keep your favorite ideas organized

Start free, no card needed. Upgrade when you add a 6th store or share a 2nd list.

Already have a catalog? Open it here

Everything on your list, in one place.

The thought is what counts. Make it easy for them, and better than any gift card.